Mitchell Gold + Bob Williams

We're on a mission to make the world a more comfortable place--for everyone. Please join us.

Comfort Club

Our loyalty program offers you 20% savings every day, with exclusive access to special events and services.

As a member, you will receive the following benefits:

  • Complimentary membership
  • 20% SAVINGS*
  • Complimentary in-home design services
  • Early access to sales & promotions
  • Invitations to exclusive in-store events
  • Concierge service to assist with your orders
  • After-hours appointments for your convenience

In-Home Design Services


Our in-home design services are ideal for busy schedules, and let us bring our expertise to you.

Our talented designers are masters at helping you navigate our collection to create the perfect mix of style and comfort, in a range of styles, fabrics, and finishes. From finding colors that make a space serene, to choosing finishing touches like rugs, lighting, and draperies, we will collaborate with you to create a personalized plan for a room, or your entire house.

Our designers will accommodate your schedule, and be available for questions via phone or email, as well as in person.

Benefits of In-home Design Services:

  • Personalized service
  • Expert design advice
  • Space planning
  • Flexible appointments
  • Complimentary for Comfort Club members

Our ethos

Our brand began in 1989 with the seed of an idea: comfort for all. That idea quickly grew, guiding us and uniting us in everything we stand (and sit) for. With those roots in mind, we invite you to join our spirited quest to make the world a more comfortable place: for all.

Our co-founders

Often referred to as the masters of modern home furnishings, co-founders Mitchell Gold and Bob Williams bring the perfect blend of business and creative energy to our brand. Together, they strategize with our in-house design team to create products with the guiding principle of producing only furnishings they would want in their own homes. With that shared vision, Bob directs the design execution and Mitchell oversees marketing, sales and production.Mitchell Gold and Bob Williams


We want to make life easier for families. From offering forgiving fabrics and washable slipcovers to kid-friendly furnishings, we design with families in mind. In 1999, we started a not-for-profit, onsite daycare that provides healthy meals, active play, and education-based learning for our employees’ children. We also offer an annual college scholarship program, wellness clinic, physical fitness center, and a health-conscious gourmet café at our factory and company headquarters.
Furniture made for families


We’ve been making environmentally intelligent decisions since our inception, from how we design and craft our eco-friendly upholstery to how we pack and ship our products. As active members of the Sustainable Furnishing Council, we work with the furniture industry to develop best practices to ensure a sustainable planet for generations to come.

Made here

To us, Made in America is more than just a catch phrase – it’s the heart and soul of our ethos. Our earth-friendly upholstery is handcrafted in our 600,000-sq-ft modern factory, based in Taylorsville, North Carolina. Each piece is carefully bench-made by skilled artisans to create a work of art that will stand the test of time.
Furniture made in America

Our values

Comfort: It’s at the center of who we are and our values. Simply put, we believe in comfort for all – comfort for our employees, comfort for their families and comfort for our customers. We strive to cultivate and maintain an environment of mutual respect and inclusion, all the while innovating, designing and crafting furnishings to make your home – and life – more comfortable.

Pet friendly

From the moment we met her, our late English bulldog Lulu captivated our hearts. Over the years, she made appearances in our ads, and in many ways, became the “face” of our brand. Lulu has been our muse ever since, inspiring us to be a pet-friendly brand, from welcoming pets in our signature stores to designing products with your four-legged friends (and ours) in mind.

For more information on Mitchell Gold + Bob Williams, click here

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